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5 Steps to Creating the Perfect Infographic
Looking for a way to communicate information concisely and visually? More often than not, your hard-earned data is thrown into an overwhelmingly long report in hopes people will scour through and find what’s important. The truth is, people want to see the most...
How To Define Your Target Audience
Getting the most out of an advertising budget is vital to the growth of any business. Whether the budget is a few hundred dollars or millions, no one wants to waste money. If you want to ensure you’re effectively using your marketing budget and increasing your return...
Questions to Ask When Considering a Digital Partner
The digital marketing landscape is ever-evolving. Between staying up-to-date with new digital trends and constantly keeping an eye on what’s working for your brand, digital marketing can be hard for anyone to keep up with, let alone busy business owners. To maximize...
A Quick Guide to SMART Goals
Setting goals is important for any business, but there’s a difference between just setting a goal and creating a goal with actionable steps to help you achieve it. Simply saying you want to increase your email list in 2021 sounds good, but it’s lacking structure and...
Google Ads Bidding – Quick Hit Guide & Best Practices
Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...
Breaking Down Social Shopping
Consumers utilize social media for a variety of reasons, including searching for entertaining content, staying up to date on current events, sharing photos and videos of their life, or staying in touch with friends. Now, with features like Facebook and Instagram Shops...
Voice Search Basics
“Alexa, order paper towels.” “Hey Google, what’s the best Mexican restaurant near me?” “Siri, who can do an emergency AC unit repair?!” Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google,...
What’s the Deal with Hashtags? A 2021 Guide to Using Hashtags
It feels like hashtags have been around as long as the internet, but they’ve really only been on the scene for just over a decade. First used in a 2007 tweet about the wildfires in San Diego, hashtags were mainly used as an organization tool and were quickly adopted...
7 Ways to Go Green in Honor of Earth Day
The way we treat our environment has a direct impact on the future of our planet. Earth Day acts as a great reminder to make sure we are doing our part to protect the Earth we live on and make the world a better place. In an effort to help the environment, more...