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With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s  advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...

It’s overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all these updates,  you might have missed the addition of Guides back in...

Have you ever considered introducing text message marketing, also known as SMS marketing, to your promotional strategy? Text message marketing is a valuable solution with 96% of Americans owning a cellphone and 81% using smartphones. It’s a straightforward way to...

Our story begins like many successful business stories – with a solution to a problem. Founded in St. Louis, MO, the idea to start a digital agency came about as more and more businesses needed to strengthen, or simply create, their online presence during the early...

The sky is the limit when it comes to email marketing. While many marketers are investing in new digital marketing tactics, like chatbots and influencers, email has remained a constant in many companies’ marketing strategy. Email marketing is an incredibly powerful...

Running a business isn’t for the faint of heart. There are so many things that go into making it successful. Reaching more consumers and convincing them you are the right choice for their needs is key. To do this you need to utilize the best marketing tactics...

Skillful marketing is all about understanding and adapting to the needs of your audience. The wants of Generation Z have brands rapidly changing their approach when it comes to their marketing efforts. Gen Z includes today’s teens and adults under the age of 25. They...

You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you hit the skip button. You just experienced a YouTube TrueView...

Spring is in the air! March 20th is the official first day of spring, which means it’s time for warmer weather, longer days, and fresh marketing promotions. Inspired by the change of season, we’ve put together 6 marketing ideas to engage your customers and get your...