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Setting goals is important for any business, but there’s a difference between just setting a goal and creating a goal with actionable steps to help you achieve it. Simply saying you want to increase your email list in 2021 sounds good, but it’s lacking structure and...

Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...

Consumers utilize social media for a variety of reasons, including searching for entertaining content, staying up to date on current events, sharing photos and videos of their life, or staying in touch with friends. Now, with features like Facebook and Instagram Shops...

“Alexa, order paper towels.” “Hey Google, what’s the best Mexican restaurant near me?” “Siri, who can do an emergency AC unit repair?!” Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google,...

It feels like hashtags have been around as long as the internet, but they’ve really only been on the scene for just over a decade. First used in a 2007 tweet about the wildfires in San Diego, hashtags were mainly used as an organization tool and were quickly adopted...

The way we treat our environment has a direct impact on the future of our planet. Earth Day acts as a great reminder to make sure we are doing our part to protect the Earth we live on and make the world a better place. In an effort to help the environment, more...

With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s  advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the...

It’s overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all these updates,  you might have missed the addition of Guides back in...

Have you ever considered introducing text message marketing, also known as SMS marketing, to your promotional strategy? Text message marketing is a valuable solution with 96% of Americans owning a cellphone and 81% using smartphones. It’s a straightforward way to...