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With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the difference...

Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...

Digital marketing should be an ongoing effort for your business. It takes time, resources, and strategy to ensure your company’s marketing campaigns are delivering results. Between staying on top of digital trends and monitoring what tactics are working for your...

Running a business isn’t for the faint of heart. There are so many things that go into making it successful. Reaching more consumers and convincing them you are the right choice for their needs is key. To do this you need to utilize the best marketing tactics...

POV: you’ve noticed your number of email subscribers has remained stagnant – or worse, it’s decreasing. Don’t panic! It’s natural for email lists to degrade over time as your contacts opt-out of communication, create new email addresses, or change companies. As a...

Any business that wants to bring in or engage with new and existing customers requires a strong digital presence. In short, your digital presence is what people find about your business when doing an online search, including everything from your website to social...