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7 Ways to Grow Your Email List
POV: you’ve noticed your number of email subscribers has remained stagnant – or worse, it’s decreasing. Don’t panic! It’s natural for email lists to degrade over time as your contacts opt-out of communication, create new email addresses, or change companies. As a...
Lee Enterprises announces new strategic initiative with Amazon Advertising to bring “Over The Top” video services to local businesses customers
DAVENPORT, Iowa, July 27, 2021 -- Lee Enterprises, Incorporated (NASDAQ: LEE), a leading provider of trusted local news and information and a major advertising platform in 77 markets, today announced the company will work with Amazon Advertising to offer “Over The...
5 Ingredients for a Strong Digital Presence
Any business that wants to bring in or engage with new and existing customers requires a strong digital presence. In short, your digital presence is what people find about your business when doing an online search, including everything from your website to social...
Aspiring Marketing Professionals: Get Real-World Experience at the Digital Marketing Competition
Put your marketing education to the test: register for the Digital Marketing Competition! Most aspiring marketing professionals know that real-world experience can ultimately set you apart. It’s the get-your-feet-wet, in-the-ring type of learning that springboards you...
The Basics of Writing a Blog Post
Including blogging into your marketing strategy is an excellent tool to showcase your expertise, write on topics you enjoy, and build an audience that continues to come back each time you hit publish. A top-notch blog post takes a lot of practice. Even the best...
Creating the Most Readable Newsletter
If the thought of creating and maintaining an email newsletter feels daunting, but you know it’s something you need to drive more leads and serve your customers, this post is for you. Email marketing is imperative to the success of your business and a well-written,...
Fundamentals of Modern Web Design
Like all things in the digital landscape, website design trends are constantly changing. As a business owner, you know the importance of a well-designed website but it can be difficult to decipher which trends to incorporate. That’s why we’ve compiled this list of...
Keep Your Business Afloat While on Vacation
Running a business comes with many perks, such as being your own boss and setting your own schedule. But any business owner knows that scheduling time away from work requires diligent planning and trust in your team. Taking time for yourself can seem difficult, but...
Ask an Expert With Ryan Moffat
Digital Marketing can seem overwhelming. In our new Ask an Expert series, our own experts share their knowledge on digital marketing tactics, break down different strategies, and debunk common misconceptions to help businesses of all sizes become more comfortable in...