Text Message Marketing
The strength of text message advertising is undeniable due to the nature of delivery to such an important personal device. Over 200,000 texts are sent every second and have an astonishing 98% read rate – 90% within three minutes of sending. Text message ads are particularly effective because it is a permission-based activity. Customers must opt-in to receive a text message before they can receive a marketing text message. This means that when a business launches a text message ad campaign, contacts receiving it are already interested in what the business has to say.
Benefits of Text Message Marketing
- Studies have found coupons attached to text messages have an 8x higher redemption rate than when attached to an email
- Over 5 billion people now have a mobile phone connection
- 98% of all text messages are read, performing better than other marketing channels
- High conversion rate
- Reliable – doesn’t battle against spam or other email filters
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