In today’s digital world, the car buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Companies like Carvana put the customer first and eliminate several steps in the purchase journey, while brick and  mortar dealers strive to offer the best in-person experience, warranty, and service while trying to stay ahead in this ever-evolving media landscape.

Join us for a live streaming event, and learn from Google thought leaders about how auto dealers and manufacturers can get ahead by adjusting their online advertising strategies to reach potential consumers.

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