We brought you a new marketing tip every other week for 4 months and it was quite the journey. Each tip presented advice specifically tailored to the ag industry and focused on how you can make your marketing a success. Now, a lot can happen in 4 months, so we understand if you can’t recall every tip we gave you. With that in mind, we have gathered together all 8 of the marketing tips from our #AgtivateYourMarketing series and carefully broken down each one. Whether you’re seeing them for the first time or are just looking for a quick refresher, these marketing tips and strategies will help you get the ball rolling with your marketing.
Tip #1:
Use Digital Marketing to Complement Your Existing Traditional Marketing Methods
In the agriculture industry, many marketers use traditional marketing methods like print media and direct mail. These tactics have a long, proven track record of success and feel comfortable to many business owners. As digital marketing continues to grow in popularity, our advice is to not abandon your traditional marketing methods, but incorporate digital tactics into your marketing mix that complement your existing traditional marketing strategy. A combination of traditional and digital marketing allows you to reach more potential leads while building trust and familiarity with your audience. Not sure how digital marketing would compliment your business? Take a look at these 5 Reasons why you should add digital marketing to your marketing mix.
Tip#2:
Keep Your Audience in Mind When Creating Your Marketing Strategy
Marketing to the agriculture industry is much different than any other field. This means that typical marketing messages may not resonate with your audience, considering they have a different set of needs and challenges. When developing your marketing strategy, keep your target audience in mind to ensure your efforts are impactful.
Tip #3:
Embrace eCommerce as a tool to Boost Sales for Your Agribusiness
Traditional markets are rapidly being replaced by eCommerce platforms. By developing an eCommerce website for your agribusiness, you are increasing the potential for sales and providing your customers with the ability to shop from your company in the comfort of their own homes. A well-developed eCommerce website can expand your audience by building brand awareness. Potential customers can use your website to learn more about your business, research your products or services, and discover what sets you apart from your competition.
Tip #4:
Invest in PPC Advertising to Build Brand Recognition and Gain More Visits to Your Website
The competition on major search engines is steep. Once you have set your business up with an eCommerce website, your next step should be ensuring potential customers can find your business online. Pay-per-click advertising, or PPC, is a great option to build brand recognition and increase traffic to your website. PPC brings your website to the top of search results by targeting specific keywords tailored to your business and industry. The best part about PPC is that you don’t pay unless someone clicks on your ad. That makes it a great option for agribusinesses with a limited budget.
Tip #5:
Maximize Your Social Media Marketing Impact With Audience Targeting
It takes more than just picking the right platform to get your message in front of the right people. When running paid marketing campaigns on social platforms like Facebook and Twitter, you can be hyper-selective in choosing the audience you want to see your content by targeting people based on location, relevant interests, and previous engagement with your business. By choosing the right audience to target, you have the ability to increase the impact of your message and see greater results.
Tip #6:
Use Your Businesses Unique Attributes to Drive Your Marketing Messages
Understanding your business may seem like an obvious first step when starting your marketing journey. However, you will find that taking the time to understand the commonalities and differences between your business and others in your industry will make developing your marketing message that much easier. Your marketing should tell people why they should do business with you and highlighting the ways you are unlike anyone else will help to communicate that.
Tip #7:
Don’t Be Afraid to Outsource When Needed
Giving someone outside of your business control over something as important as your marketing may feel unsettling but outsourcing doesn’t have to be as scary as it sounds. Working with a marketing agency that understands your needs and has the knowledge and skills to meet them will help you make the most of your time and resources. Your marketing should be a collaborative effort between you and the team of experts you work with so when it comes to outsourcing, communication is key.
Tip #8:
Determine Exactly How You Will Measure Your Marketing Success
When your marketing campaigns come to an end, how will you measure their success? This is where key performance indicators come in. There’s a lot of data collected during marketing campaigns so choosing KPIs that directly relate to your marketing goals is important in keeping you focused on the most relevant metrics. These metrics will indicate what strategies are working the best to make your marketing a success!
While we may no longer be bringing you marketing tips like these to your social feed every other week, Amplified Ag will always be here to help your Ag business achieve its marketing goals. Reach out today if you are ready to get started with your very own custom marketing plan! Also, be sure to bookmark this page so you can always have these tips on hand.